Customer Engagement: 2 Day Comprehensive Workshop


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Business Development – Gloria Parker
In compliance with current social distancing restrictions, this class will be offered ONLINE ONLY.

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About This Class


Employees responsible for increasing revenue and growing business have the following challenges:

  • Understanding the roles each one plays as a workforce working together to achieve the goal
  • Knowing how to transform themselves to be FAVORED by the potential customer
  • Having the skills to do the research necessary to impress the customer and be perceived as a trusted partner
  • Understanding how to conduct the ultimate in customer meetings resulting in the desired outcomes
  • Understanding the environment in which they are working, both internally and externally
  • Knowledge on how to close the deal



  • Training to build and solidify skills in the following areas:
  • Gain increased understanding of how to overcome challenges in the marketplace
  • Gain deeper understanding of how to gain the attention of the customer
  • Develop an understanding of how decisions are made in the federal market
  • Build strong alliances and achieve desired results
  • Understand the differences between mission and operational components; how they interact
  • Understand how to do research on the mission of the supported agency
  • Know how to use tools to support relationship stages and progress through the stages
  • Build relationships more effectively by understanding the dispositions and priorities of customers with whom close relationships are desired
  • Become a more self-knowledgeable, well-rounded and effective business developer, capture team member, or operations team member
  • Communicate effectively with customers, teammates, and potential teaming partners
  • Understand WHEN to create new opportunities or pursue existing opportunities
  • Understand the process to “CONNECT” with a CXO/Key Customer
  • Change the mindset from a salesperson to a trusted partner
  • Learn how to develop the “right message”
  • Become an expert at conducting effective, results-oriented customer meetings



  • Tremendous Profit and Revenue growth
  • Unbelievable customer and co-worker relationships
  • Become the industry partner of choice